| Fishing the Americas...a sportfishing journal

Tuesday, March 2, 2010


FEATURE
from the Outdoor Wire:

Industry Snapshot:
Southwick Associates has announced the brands and products anglers preferred most in 2009. This list has been compiled from the 34,185 internet-based surveys completed by anglers.

In 2009, top brands included:

• Top rod brand: Shakespeare Ugly Stik (16.4% of all purchases)
• Top reel brand: Shimano (23.0% of all purchases)
• Top rod and reel combo brand: Shakespeare (25.7% of all purchases)
• Top fishing line producer: Pure Fishing's Berkley line (Trilene, Fireline, Big Game, Vanish) (42.6% of all purchases)
• Top hard bait brand: Rapala (30.6% of all purchases)
• Top soft bait brand: Zoom (16.8% of all purchases)
• Top spinner bait brand: Strike King (16.6% of all purchases)
• Top hook brand: Eagle Claw (34.5% of all purchases)
• Top sinker brand: Bullet Weight (19.0% of all purchases)
• Top fly rod brand: Sage (16.7% of all purchases)
• Top fly reels brand: Orvis (11.1% of all purchases)
• Top fly combo brand: St. Croix (18.0% of all purchases)
• Top fly line brand: Scientific Angler (28.8% of all purchases)
• Top fly brand: Orvis and Cabelas tied (11.0% of all purchases, each)
• Top fly leader brand: Rio (28.4% of all purchases)
• Top fly tying material brand: White River (60.5% of all purchases)
• Top fish finder or sonar brand: Humminbird (42.9% of all purchases)
• Top tackle box brand: Plano (55.8% of all purchases)
• Top landing net brand: Frabill (20.2% of all purchases)
• Top fishing knife brand: Rapala (22.6% of all purchases)

* 48% of all fishing tackle purchases involve terminal tackle (hooks, sinkers, swivels, etc.)

* Largemouth bass remain the number one targeted species of freshwater fish, with nearly 60% of fishing activity targeting largemouth bass.

* Saltwater anglers were more varied, with 25% of trips targeting any fish that bites, followed by striped bass (23%), flounder (21%), red drum (20%) and seatrout (20%). Please note these refer to species targeted on trips and not the number of fish actually caught.

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