FEATURE
from the Outdoor Wire:
from the Outdoor Wire:
Industry Snapshot:
Southwick Associates has announced the brands and products anglers preferred most in 2009. This list has been compiled from the 34,185 internet-based surveys completed by anglers.
In 2009, top brands included:
• Top rod brand: Shakespeare Ugly Stik (16.4% of all purchases)
• Top reel brand: Shimano (23.0% of all purchases)
• Top rod and reel combo brand: Shakespeare (25.7% of all purchases)
• Top fishing line producer: Pure Fishing's Berkley line (Trilene, Fireline, Big Game, Vanish) (42.6% of all purchases)
• Top hard bait brand: Rapala (30.6% of all purchases)
• Top soft bait brand: Zoom (16.8% of all purchases)
• Top spinner bait brand: Strike King (16.6% of all purchases)
• Top hook brand: Eagle Claw (34.5% of all purchases)
• Top sinker brand: Bullet Weight (19.0% of all purchases)
• Top fly rod brand: Sage (16.7% of all purchases)
• Top fly reels brand: Orvis (11.1% of all purchases)
• Top fly combo brand: St. Croix (18.0% of all purchases)
• Top fly line brand: Scientific Angler (28.8% of all purchases)
• Top fly brand: Orvis and Cabelas tied (11.0% of all purchases, each)
• Top fly leader brand: Rio (28.4% of all purchases)
• Top fly tying material brand: White River (60.5% of all purchases)
• Top fish finder or sonar brand: Humminbird (42.9% of all purchases)
• Top tackle box brand: Plano (55.8% of all purchases)
• Top landing net brand: Frabill (20.2% of all purchases)
• Top fishing knife brand: Rapala (22.6% of all purchases)
* 48% of all fishing tackle purchases involve terminal tackle (hooks, sinkers, swivels, etc.)
* Largemouth bass remain the number one targeted species of freshwater fish, with nearly 60% of fishing activity targeting largemouth bass.
* Saltwater anglers were more varied, with 25% of trips targeting any fish that bites, followed by striped bass (23%), flounder (21%), red drum (20%) and seatrout (20%). Please note these refer to species targeted on trips and not the number of fish actually caught.
Southwick Associates has announced the brands and products anglers preferred most in 2009. This list has been compiled from the 34,185 internet-based surveys completed by anglers.
In 2009, top brands included:
• Top rod brand: Shakespeare Ugly Stik (16.4% of all purchases)
• Top reel brand: Shimano (23.0% of all purchases)
• Top rod and reel combo brand: Shakespeare (25.7% of all purchases)
• Top fishing line producer: Pure Fishing's Berkley line (Trilene, Fireline, Big Game, Vanish) (42.6% of all purchases)
• Top hard bait brand: Rapala (30.6% of all purchases)
• Top soft bait brand: Zoom (16.8% of all purchases)
• Top spinner bait brand: Strike King (16.6% of all purchases)
• Top hook brand: Eagle Claw (34.5% of all purchases)
• Top sinker brand: Bullet Weight (19.0% of all purchases)
• Top fly rod brand: Sage (16.7% of all purchases)
• Top fly reels brand: Orvis (11.1% of all purchases)
• Top fly combo brand: St. Croix (18.0% of all purchases)
• Top fly line brand: Scientific Angler (28.8% of all purchases)
• Top fly brand: Orvis and Cabelas tied (11.0% of all purchases, each)
• Top fly leader brand: Rio (28.4% of all purchases)
• Top fly tying material brand: White River (60.5% of all purchases)
• Top fish finder or sonar brand: Humminbird (42.9% of all purchases)
• Top tackle box brand: Plano (55.8% of all purchases)
• Top landing net brand: Frabill (20.2% of all purchases)
• Top fishing knife brand: Rapala (22.6% of all purchases)
* 48% of all fishing tackle purchases involve terminal tackle (hooks, sinkers, swivels, etc.)
* Largemouth bass remain the number one targeted species of freshwater fish, with nearly 60% of fishing activity targeting largemouth bass.
* Saltwater anglers were more varied, with 25% of trips targeting any fish that bites, followed by striped bass (23%), flounder (21%), red drum (20%) and seatrout (20%). Please note these refer to species targeted on trips and not the number of fish actually caught.
